<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Money Moves Through Questions]]></title><description><![CDATA[Your buyers ask AI before they visit your website. Every week: what that means for revenue, which questions are building the shortlist in your category, and how founder-led businesses get cited as the answer. By Dr. Melanie Hoggan.]]></description><link>https://insights.melaniehoggan.com</link><image><url>https://substackcdn.com/image/fetch/$s_!3s5b!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7a0ba2ca-1665-4c44-a803-be77f5f9fef3_1024x1024.png</url><title>Money Moves Through Questions</title><link>https://insights.melaniehoggan.com</link></image><generator>Substack</generator><lastBuildDate>Thu, 16 Apr 2026 07:34:37 GMT</lastBuildDate><atom:link href="https://insights.melaniehoggan.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Dr Melanie Hoggan]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[drmelaniehoggan@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[drmelaniehoggan@substack.com]]></itunes:email><itunes:name><![CDATA[Dr Melanie Hoggan]]></itunes:name></itunes:owner><itunes:author><![CDATA[Dr Melanie Hoggan]]></itunes:author><googleplay:owner><![CDATA[drmelaniehoggan@substack.com]]></googleplay:owner><googleplay:email><![CDATA[drmelaniehoggan@substack.com]]></googleplay:email><googleplay:author><![CDATA[Dr Melanie Hoggan]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block></channel></rss>